Sustainable Signage

A Complex Problem

Patagonia, globally recognized for its commitment to sustainability and quality outdoor gear, needed a flagship storefront in Banff that aligned with the town’s strict architectural standards and honored its heritage. The challenge: design visually striking sustainable signage that echoed Patagonia’s iconic branding without disrupting Banff’s protected, natural beauty. Patagonia required a solution that would resonate with eco-conscious customers and integrate seamlessly into the unique, heritage-rich landscape.
 

A Simple Solution

Hi Signs crafted custom signage using sustainable Western Red Cedar from British Columbia, capturing Patagonia’s iconic colors and style. The dimensional storefront and hanging signs, featuring bold 3D lettering, are designed to catch the eye of pedestrians and passing vehicles. Each element met both Patagonia’s environmental goals and Banff’s heritage guidelines, creating a cohesive blend of design and responsibility.
 

The Result

Now a standout feature in Banff, Patagonia’s signage reflects both the brand’s sustainability ethos and the town’s aesthetic charm. This visually compelling sign not only enhances brand presence but deepens Patagonia’s connection with eco-conscious customers, delivering an impactful statement that upholds Banff’s architectural integrity and Patagonia’s commitment to the planet.