Corporate Signage Rebrand

Alberta Innovates is a non-profit research and innovation organization in Alberta, Canada that provides funding, support and services to help innovative and entrepreneurial individuals and organizations turn their ideas into marketable products and services. They work across multiple sectors including energy, life sciences, and information and communications technology (ICT) to support the development and commercialization of innovative ideas and technologies in Alberta. AI’s goal is to drive economic growth, create jobs and position Alberta as a leader in innovation and technology.

Alberta Innovates engaged Knorth Creative as a design consultant in the assistance of a brand roll-over for signage. This involved changing the look and feel of a company’s signage to reflect the new brand identity. Hi Signs worked closely with Alberta Innovates and Knorth Creative to research the new brand identity and plan how the new design would be implemented into manufacturable signage. Through prototyping, we were able to test the design to ensure it would work well in real life. Not only did Hi Signs responsibly remove and dispose of existing signage, we provided state-of-the-art solar powered signage in remote destinations. Learn more about our Certified Solar Power Signage Solutions.

Task

Evaluate the new signage to make sure it is effective and meets the needs of the brand. Manufacture the new signage using the approved designs and materials. Maintain the new signage over time to keep it looking fresh and professional. Ensure that the brand’s image is consistent across all touch points.