Restaurant & Hospitality Signage
A Complex Problem
Brazen, located within the Mount Royal Hotel in Banff, aims to provide an upscale dining experience that reflects the luxury and sophistication of its offerings. Positioned on one of the most heavily trafficked pedestrian pathways in Banff National Park, they needed effective Restaurant & Hospitality signage that not only captures the attention of over 10,000 daily visitors at seasonal peaks but also complements the elegant and sustainable ethos of the establishment.
A Simple Solution
Hi Signs developed a comprehensive signage strategy that aligned with the sophisticated branding of Brazen. The exterior signage was crafted from sustainable Western Red Cedar, following the comprehensive sign design plan (CSDP) for the Mount Royal Hotel, ensuring consistency and elegance. The interior signage was designed to seamlessly draw hotel guests into the restaurant, enhancing the overall guest experience from the moment they enter the hotel.
The Result
The new signage for Brazen significantly elevated the restaurant’s visibility and appeal. The exterior sustainable signage not only made a positive first impression on passersby but also underscored the restaurant’s commitment to sustainability and elegance. The interior signage effectively guided hotel guests to the restaurant, increasing foot traffic and enhancing the dining experience.
Hi Signs is a Canadian architectural signage and wayfinding fabricator, dedicated to creating functional and aesthetically pleasing solutions for our clients such as hospitality signage. With 50 years of experience in the industry, our team of designers and project managers have a thorough understanding of how to effectively guide people through complex environments, delivering turn-key solutions.