Hospitality & Restaurant Branding
A Complex Problem
Bluebird Steakhouse in Banff sought a Hospitality & Restaurant Branding solution that embodied its luxurious yet rustic atmosphere while adhering to the town’s strict heritage guidelines. The goal was to create a sign that wasn’t just functional but also an iconic representation of the brand. They wanted handcrafted, artistic elements that captured the essence of their wood-fired steakhouse, while seamlessly integrating with Banff’s natural beauty.
A Simple Solution
Hi Signs crafted a custom sign featuring 23k gold leaf, 3D wood letters, and decorative artistic touches, perfectly balancing refinement and tradition. The gold leaf adds a timeless, elegant feel, while the handcrafted wood frames maintain the rustic charm of Banff’s architecture. Strategically placed for visibility, the sign shines during the day and features subtle illumination at night to ensure round-the-clock impact without compromising the town’s aesthetic.
The Result
The Bluebird sign now serves as a key visual element on Banff Avenue, enhancing both wayfinding and brand identity. Its luxurious, handcrafted design has become an inviting focal point, elevating the overall dining experience while perfectly reflecting the restaurant’s blend of rustic elegance. This signage project not only captures attention but also reinforces Bluebird’s standing as a must-visit destination in Banff.
Hi Signs is a Canadian architectural signage and wayfinding fabricator, dedicated to creating functional and aesthetically pleasing solutions for our clients such as Hospitality & Restaurant Branding. With 50 years of experience in the industry, our team of designers and project managers have a thorough understanding of how to effectively guide people through complex environments, delivering turn-key solutions.